Wednesday, February 15, 2012

Lots of Noise, Always Changing, Fast & Furious

      There is a small burger joint in the garage and car dealer section of Tel Aviv called "The fast and the furious" like the movies about stealing cars. In Hebrew the literal translation is "Quick and Nervous" - which essentially gives the burgers a double meaning: we are fast and always nervous about the service AND we picked a name from the car lore industry. The idea of doing thing fast and furious makes sense to Israelis. Somewhere between the second aliyah (1914) and the Yom Kippur war (1973) the military and Israelis in general became fast and nervous. Israelis are split when it comes to this phenomena. Some simply ignore this idea and tell you that Israelis are just as nervous as Koreans or Latin Americans. Some will give you all kind of reasons and say that Israelis are just more "motivated" or "serious", which translates into simply better than "relaxed" or "not-serious".

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