Wednesday, December 16, 2015

Intel's 2004 Guide for Doing Business in Israel ruffles feathers

From the book "International Business: Theory and Practice" by Ehud Menipaz, Amit Menipaz (Google book preview)

A long time ago (probably as far back as 2004) Intel published guidelines for "doing business in Israel". Israel's bloggers hit on this document recently when a photo from a trade-show presentation was posted on social media sites. Apparently the document was written by an outside consultant to help American visitors from Intel to get along with Israeli technologists and business managers. Intel has benefited tremendously from their Israeli operations. From chip design to semiconductor manufacturing, Israel has been one of the more productive and certainly innovative locations for the company. That said, Intel has also been very much and American company. This was true for the company until recently, when the company started to branch out around the globe. What Israelis did not worry about a decade ago, is the image of how we do business and cooperate with foreigners. Intel can somehow guide their workers to work better with Israelis. Some foreigners from around the world may not feel the need to do so. I wonder if companies like Yamaha (from Japan), Samsung (from S. Korea) or ABB (from Sweden) will guide their managers when dealing with Israelis. Comments welcome...


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