Cafe Greg in Dizengoff Center, a breeze from the north

There is a new player in the Tel Aviv cafe race: Cafe Greg on the second floor of the Dizengoff Center (north building). It is an extension of a small chain based in Haifa. Since everybody is opening cafes in Tel Aviv, the race is on to win the hearts of the drinkers. Cafes in the malls have not been as much of a bid deal in Tel Aviv. Probably ever since Abraham passed through from Messopotania to Egypt people have been sitting around drinking coffee here. There are a few very old cafes which survived the changes in the city, but for the most part the new 'hot' spots are clean, fresh, and heavily packaged. Cafe Greg has a little bit less of the slick marketing of Aroma, Arcafe, Cafe Cafe, and Cafeneto. Maybe because they are a smaller chain or maybe because they just started competing in the Tel Aviv region. The nice thing about the Dizengoff location is the environment, its still a 'mall' in every sense of the word, but the corner they picked is a little quieter, next to a book store. The furnishing is comfortable with couches and padded chairs. They also give you a feeling of comfortable service without hovering and interrupting your conversation.

Greg in Dizengoff Center, comfortable couch for coffee
If you want to meet someone in Dizengoff center or even in the area, this is a good place to get a cup of coffee and to have a talk with a friend. On a regular day you will find half of the people working on their own or having business meetings. The city needs places like this, off the street and close to the commercial businesses. There are a few other cafes in the center, but they tend to be in busy locations and the furnishing is more utilitarian. Greg hit on a trend of shopping and working in the mall and having a comfortable place to rest for a while.
Cafe Greg also has a nice breakfast and lunch menu. Salads, sandwiches, hot lunch plates (schnitzel, chicken, etc.) and a few side dishes. Cafe Greg is a good place to catch a bite for lunch and get going quickly. So in Dizengoff Center, head to 'the Greg' and have a cup-'o-joe and a talk with a friend...

Comments

Anonymous said…
I am looking for a certain cafe located on Dizendoff St. Tel Aviv - probably close to 20 years - probably in the same place if it still exists! A distant relative, with the last name of Rosenberg came to Israel and owned it - maybe still does? Ring any bells? UJ