Arabic Writing in Technology & Commerce

www.drushim.co.il advertising for Arabic (highlighted) content marketing positions / November 2015

There is a preconception "given" notion of a strict division between Jews and Arabs in Israel. Truthfully, a small minority of Jews interact with Muslims on a daily basis (work, entertain, shop, conduct business). Israeli politicians and some community leaders in mixed communities (Haifa, Nazareth, Acco) may tell you differently. Yet the recent violence in the Muslim world, from the long civil wars in Syria and Iraq to the recent attacks in Paris, are continue to push Israeli Muslims (mostly Arabic speaking) to work with Israeli employers. In the technology sector we see more push to adapt Hebrew and English products and services to the Arab world. Just a few days ago I noticed the high number of positions advertised for Arab writers, editors and promoters (advertising managers mostly for social media sites) in Hebrew job sites. In the past these positions were few and far between. It's not clear to me if Arabic marketing workers are using Hebrew sites more or looking for work in Israeli companies with services targeted at the Arab sector. I am also not familiar enough with this crossover business trends to judge if Israeli companies are targeting the Arabic speaking public with more effort. In general, both Hebrew and Arabic speaking Israelis are feeling more isolated from the world these days. Maybe this is a little bit of good which can come from all the violence in the world. (this opinion is strictly personal and my own)