Cryptocurrency platforms, marketing and technology - Blockchain is live

Crypto-currency marketing talk in Tel Aviv Bitcoin Change, blockchain and ICO is hot topic  © D-A Vider 2018

A few years ago the Bitcoin technology business was the future of Israeli FinTech. But the business side of mining, trading and managing Bitcoins has not turned out as expected. Today the Blockchain technology companies are hot again as platforms for ICOs (Initial Coin Offering), which according to marketing specialists are being announced at the rate of 1,300 per month (estimated global rate, comment from talk). Tel Aviv's ICO meetup night, hosted by Nir Hazzout from the Hello Group covered the marketing aspects of cryptocurrency business. More specifically how to market an ICO once the idea is well defined. Take into account a big assumption about how to get the seed capital and initial product definition on the technical and business side. This apparently is fairly easy to do in Tel Aviv with all the past experience in Bitcoin. 

One representative from a P/R marketing, a social media marketing and a white paper creation firm took turns speaking on how to run an initial campaign. Costs of anywhere from US$100,000 to $250,000 to raise initial ICO investment seems to be the minimum required. ICOs are now raising US$30 million on average. Even with an initial investment of a million dollars, we have a crazy temptation for easy money. Essentially put in one million dollars, raise 30 million dollars. We are having another gold rush. Wwweeellllll - maybe! Israelis are not the only ones into ICOs. This is a world wide phenomena. Thirty million dollars is a huge amount of money and seems like nobody knows what to do with this amount, in the business or the technology side. Regardless of the investment amount for the initial ICO launch, there seems to be smart and energetic people working in the sector. For now this technology sub-sector is cautious with their own P/R, they are not looking for press coverage. These are not the days of Binary Options or even Bitcoin (of ten years ago). These are quiet hard working groups of people building knowledge and skills slowly and methodically. Sometimes they follow standard accepted templates in their work (all ICO web sites look the same), but all are looking for innovation and creativity. Stay tuned, cryptocurrency technology is here (in Tel Aviv) to stay.