Home shopping: Tiv Taam "in the city"

As we Telavivian know our city is a 24/7 metropolis. Restaurants, bars, clubs, cafes and adult entertainment may be enjoyed day and night seven days a week.
Another activity that you may partake in is shopping for food at Tiv Taam "in the city". They have three stores on Ben Yehuda Street (one block east of Ha'yarkon and the hotels). They are located on Ben Yehuda and: Jabotinsky, Ben Gurion and Allemby intersections. These are medium sized supermarkets that sells beautiful seasonal produce of all kind, along with a wide variety of frozen foods and canned goods. This store is not kosher, it's open on Shabbat and sells various seafood and pork products. (Editor: But if you don't mind the proximity of these products, there are plenty of products with hechsers to choose from as well). They provide for their customers a wide variety of cheeses: local and imported, many types of sauces and canned condiments and just about anything a city dweller would need in the kitchen.

Jerry at "In The City" branch


The store also has a wide variety of fish, chicken and beef products, from steaks to various roasts and gourmet cured meats (beef and pork). Next to the meat counter is a deli counter with a wide variety of deli made from beef, turkey, chicken and pork (ham).
Small is beautiful: packed shelves


Editor's Note: Tiv Taam is creating somewhat of a city shopping renaissance. Like most traditional urban areas Tel Aviv has been neglected by supermarket and large retailers. Despite the three large malls in the city limits, shoppers are still forced to take a car to the suburbs if they want to shop at a large supermarket with large selection and competitive prices. Just like Trader Joes in the US, Tiv Taam has bucked the trend and opened large "specialty" stores all over Israeli urban areas. The idea seem to be working, they are wooing customers away from the supermarkets and business is going well. Stay tuned and keep an eye on this chain !

If you are staying at a hotel with a kitchen or even a refrigerator, and you want to eat "in" -- try Tiv Taam "in the city", it will satisfy your hunger.
Web site: Tiv Taam "in the city" -- General chain info: 1-700-709-111 || In The City branch: 181 Ben Yehuda, Tel: 03-5444409, everyday 7:00 to 24:00 || 1 Ben Yehuda, Migdalor Building, Tel: 03-5108030

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